In recent years, online retailers have been grabbing a large proportion of the business from offline stores. Instead of throwing in the towel, many companies are transforming their physical stores into expansions of their online counterparts by adding return centers, in-store pick up, amongst other additions. For example, Walmart has seen an increase in sales by offering payment of cash in stores for online orders. Macy?s and Nordstrom have integrated their online and offline inventories to get customers the items they want and avoid delivery fees. In this internet age, offline retailers are staying afloat by remaining creative and flexible.
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The Local Store Advantage In An Online World
Source: http://www.onlinebusinessbuilders.com.au/the-local-store-advantage-in-an-online-world/
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